Converse x NBA Jam

Inspired by NBA Jam, the greatest basketball video game from the ‘90s that literally changed the game. The NBA Jam collection brings the iconic video game to life with graphics and catchphrases sure to have you playing with video game flare. We took it back to an era where phrases like Boomshakalaka! and He’s On Fire! were reserved for the flashiest of moves. Exaggerated game play and iconic catchphrases made NBA Jam the most popular basketball video games ever.

The collection included the debut of the All Star BB Jet, our newest performance basketball sneaker built specifically for explosive speed, plus a Chuck 70, Pro Leather and more!

Role: Lead Product Line Manager