Heart of the City

The Heart of the City collection took inspiration from the basketball, street culture and nightlife in three cities - Los Angeles, Paris and Shanghai - that takes iconic elements from each respective city.

Heart of Los Angeles explores the Venice Beach cultures in its Chuck 70, G4, and Pro Leather, using blue to represent the beaches and sunsets found in the basketball paradise. Inspired by the architecture and natural landscapes of Paris, the Chuck 70, G4, and Pro Leather set the base with cement gray, embellished by patterns of flowers and embossed leather to symbolize its street culture. Heart of Shanghai includes the Chuck 70, All Star BB EVO, and Pro Leather and wraps the silhouette with obsidian, and logo with neon layers — the combination of blacks and brights mimic the mesmerizing night time scenery of Nanjing Road Walkway.

Role: Lead Product Line Manager