All Star BB Trilliant CX Home Is Where The Hardwood Is

So about 5 years ago I took a trip out to Indianapolis, IN for work and the main purpose of the trip was to scout out the city and get inspiration for NBA All Star Weekend. Indiana has a deep passion for Basketball and the states proud basketball heritage really moved me and left me inspired. 

The highlight of the trip and what left me most inspired was visiting local High Schools such as Crispus Attucks HS (Oscar Robertson) Pike HS (Jeff & Marquis Teague , Courtney Lee and RJ Hunter) and New Castle HS (Largest High School Fieldhouse in the world). It was very apparent that the love for the game runs deep in Indiana and visiting these 3 High Schools along with the Indiana Basketball Hall of Fame really helped fuel this entire project.

Over the years I started asking fans and athletes what made you fall in love with basketball? The most inspiring response came from PJ Tucker who said “The fans! After coming back from Covid and seeing arenas filled with fans it really made me feel like I was back home.” Basketball is all about the fans, those that move the game forward and the overall love for the game. Whether you’re home or on the road home is where the hardwood is! 

Fast forward 5 years later and it all came to life, a full circle moment. We planned for Shai to be in the All Star Game but to see him start in these was pretty damn cool! Despite the lackluster game this was by far the greatest highlight for me! 

Role: Lead Senior Product Line Merchandiser