All Star BB Trilliant CX

“This y’all best one yet” - Shai Gilgeous-Alexander

My first full length basketball model from beginning to end! The All Star Trilliant CX was truly a labor of love. We took inspiration from Diamonds and cut into the CX midsole to give the model a unique look and provide a lightweight feel. In addition to that we also took inspiration from the iconic Converse Aero Jam and included a removable shroud over the tongue. The model also features Nike Air Zoom airbag in the forefoot for added comfort and underfoot cushioning.

The two lead stories for the FA23 launch is the Blue Magma colorway that takes inspiration from a Volcano in Indonesia that erupts blue lava and the Poisonous Dart Frog colorways that take inspiration from poisonous dart frogs.

We set out to build something unique, different and polarizing and we did just that!

Role: Lead Senior Product Line Merchandiser